Launching an app can be a huge undertaking. Today we'll break it down, and make ourselves a quick checklist:
1.) Create our app in iTunes Connect
2.) Compose our app’s description & metadata
Entire books can be written about how best to optimize these bits, but in short, we should strive to be unique, direct and fun.
3.) Capture and produce screenshots
4.) Upload & Submit
5.) Create a Press Kit
This step is crucial! We'll assemble a press kit: Icons, screenshots, logos, videos, frequently asked questions, etc. and host it on our app's website.
6.) Promote & Launch!
Once approved, we'll reach out to all our favorite blogs and influencers offering them promo codes + a link to our press kit.